Short Game Performance

Fendo builds smarter tools and education to help golfers prepare better and score lower from 150 yards and in.

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Preparation Wins Rounds

Dirty grooves cost golfers control, consistency, and confidence around the greens. Most players focus on distance. Scoring is decided by preparation.

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Designed For Use

The Fendo GS1 lives on your bag and is used before every approach shot, turning club care into a repeatable scoring habit.

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Fendo GS1 Groove System - Fendo Golf

FENDO GS1

Fendo GS1 Groove System

COMING SOON

Every piece of the GS1 exists for one reason: to help golfers play sharper from the scoring zone. No gimmicks. No dead weight. Just a smarter way to prep your wedges.

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Smarter Prep Leads to Sharper Play.

Most golfers lose strokes because they rely on hope, not habits.

We’re here to change that with simple, repeatable routines and short-game education built for real players

Designed for the Details That Decide Scores

The GS1 is built around the moments that matter - clean contact, confident prep, and total control from the scoring zone.

Customize, brand, and swap sleeves to match your style, bag setup, or season.

Prep the face in a single movement.

Deep-clean grooves without slowing your routine.

Built for control, even with wet hands.

A tool designed to evolve with your game.

Finish the job. No shortcuts.

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Control Isn’t Luck. It’s Preparation.

Check out The Playbook
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The Short Game Has a Culture Now.

This isn’t about gear.

This is about golfers who take pride in the craft - the ones who sharpen routines, chase better shots, and respect the 150-and-in game.

Fendo exists for them.

Where Preparation Meets Performance

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Precision Over Power.
Distance gets the headlines. Control wins the scorecard.
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Preparation Is a Skill.
And skills can be trained. Start with your grooves, finish with your decisions.
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Get Better Together.
Join a community built on craft, competition, and smarter habits.

The Playbook: Your Short Game HQ

Read The Playbook