Fendo Golf | Reshaping short game performance for the modern golfer

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THE STANDARD

A community built on craft, competition, and the belief that scoring starts from 160 yards and in.

Get First Access

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THE RITUAL

Small habits. Clean grooves. Sharper shots.

Your pre-shot routine starts here.

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THE MOVEMENT

Where modern golfers turn prep into performance and redefine what the short game should feel like.

GET IT FIRST

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FENDO GS1

Fendo GS1 Groove System

COMING SOON

Every piece of the GS1 exists for one reason: to help golfers play sharper from the scoring zone. No gimmicks. No dead weight. Just a smarter way to prep your wedges.

Designed for the Details That Decide Scores

The GS1 is built around the moments that matter - clean contact, confident prep, and total control from the scoring zone. Every feature serves a purpose: a one-touch mist for quick activation, dual-bristle cartridges for deep groove cleaning, an integrated groove pick for precision, and ergonomic grip options with customizable sleeves. With replaceable components built for longevity and personalization, the GS1 is a tool that evolves with your game.

Customize and swap sleeves to match your style, bag setup, or season.

Prep the face in a single movement.

Deep-clean grooves without slowing your routine.

Built for control, even with wet hands.

A tool designed to evolve with your game.

Finish the job. No shortcuts.

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Control Isn’t Luck. It’s Preparation.

Check out The Playbook

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Smarter Prep Leads to Sharper Play.

Most golfers lose strokes because they rely on hope, not habits.

We’re here to change that with simple, repeatable routines and short-game education built for real players

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Group of people, including golfers and spectators, on a golf course.

The Short Game Has a Culture Now.

This isn’t about gear.

This is about golfers who take pride in the craft - the ones who sharpen routines, chase better shots, and respect the 160-and-in game.

Fendo exists for them.